Thursday, August 2, 2007


Information for
North Georgia College & State University B.B.A. Students
taking Courses on the Gainesville State College Campus

General Program Information Course Offerings Advising and Registration Information
Course Requirements Frequently Asked Questions Gainesville Advising Website

North Georgia College & State University and Gainesville State College have worked cooperatively since 1984 to provide part-time evening students an opportunity to take all of the required courses to complete North Georgia's Bachelor of Business Administration (B.B.A.) degree on the campus of Gainesville State College. Students who have completed their freshman and sophomore level requirements at Gainesville State College, or some other school that offers lower division coursework, may apply to North Georgia College & State University to begin taking North Georgia courses in facilities provided by Gainesville State College. The same faculty who teach on the main North Georgia campus in Dahlonega teach the courses offered on the Gainesville campus.

Administrative support for NGCSU's programs on the Gainesville State College campus is provided by the Gainesville State College University Center (UC). The University Center, located in Room 101 of the Dunlap/Mathis building on the Gainesville State College campus, is open until 8:00 p.m. (8:30 p.m. during Summer classes) Monday through Thursday and from 8:00 a.m. to 3:00 p.m. (1:00 p.m. during the Summer) on Friday. To contact the University Center e-mail: or phone 678-717-3875.

General Program Information

On a regular and continuing basis, junior and senior level courses required for the B.B.A. degree with majors in accounting, finance, management, and marketing are available on the Gainesville State College campus. This program is designed for part-time students who have completed an Associate of Arts degree in Business Administration, or the equivalent, and who desire to continue their education by attending evening classes. Students who have completed the equivalent of ACCT 2101, ACCT 2102, ECON 2105, and ECON 2106 and who are near the completion of an associate's degree may be simultaneously enrolled at a school offering freshman/sophomore level courses and at North Georgia College & State University.

Most students taking NGCSU courses on the Gainesville campus enroll in one to three courses per semester. Students who enter the program with an Associate of Arts in Business from a University System of Georgia school generally take approximately three to four years (including summers) to finish the remainder of their degree program.

In order to enroll in NGCSU courses on the Gainesville campus, students must be admitted to North Georgia. Applications for admission to North Georgia College & State University may be accessed online (through the Quick Links at the top of this page), are available from the Gainesville State College University Center, or may be requested from the North Georgia College & State University Admissions Office.

Course Offerings

The Mike Cottrell School of Business provides courses beyond the core curriculum required for all B.B.A. degree programs. Students who have not completed the core curriculum may take the required courses at the North Georgia campus in Dahlonega or may transfer credit for these courses from another college or university (within the guidelines specified by the university).

In general, Common Professional Component courses and 3000 level Accounting major courses are offered on the Gainesville campus once a year and courses specific to the Finance, Management, and Marketing majors and 4000 level Accounting courses are offered on an every other year basis. Since most courses are not offered every semester, students must plan ahead to ensure that prerequisites will be met and progress toward graduation will be smooth. An advisor is available to help with this planning, but each student should be familiar with the requirements that must be met for graduation and take responsibility for keeping track of progress.

The Mike Cottrell School of Business follows a general long-term plan for scheduling courses on the Gainesville campus (a revolving schedule), provides more specific anticipated schedules for courses on the Gainesville campus on the Gainesville Advising website (covering approximately two years), and posts scheduled courses in Banner (on an annual basis).

Long-term schedule for courses (for Dahlonega and Gainesville sections)

Advising and Registration for Classes

Students who need to see an advisor should do so prior to registration. NGCSU business students who take all of their classes at Gainesville can make an appointment for advising by calling the Gainesville State College University Center at 678-717-3875. Advising for Gainesville students is not limited to the one week period identified on the NGCSU Academic Calendar. Additional information related to advising for NGCSU business programs on the Gainesville State College campus is available on the Gainesville Advising webpage, the FAQ for prospective students webpage, and the FAQ for current students webpage.

Currently enrolled students have an opportunity to register for the following semester during pre-registration. Pre-registration opens around the middle of the term. The exact dates are posted in the Registration Guide posted on the Registrar website, accessible through Quick Links at the top of this page. In addition, reminders will be sent to each student's e-mail (both GC and NGCSU accounts). Courses scheduled are posted in Banner under "Search for Classes." For example: The following listing is for a course being taught Fall 2004. This listing is for the Gainesville section (GN stands for Gainesville) of ACCT 3380-Fraud Examination being taught on Thursday (R stands for Thursday) nights from 7:00 - 9:40 starting the week of August 16 and ending the week of December 11. Thomas W. Deberry is the instructor and 21 of the 30 seats are currently filled. The CRN (Course Reference Number) for this section of this course for this semester is 2740--this is the number that Banner wants you to enter in order to register for the the course. Also, clicking on the number provided as the CRN (when you are actually in Banner) will display the course description and prerequisites. Room assignments for sections taught on the Gainesville campus will not be posted in NGCSU's Banner system; these room assignments are posted on the Gainesville State College University Center website. Similar information is available for each course offered.

Access times, "time tickets," for registering for classes depend on the student's current academic classification. Seniors are allowed to register before Juniors; Juniors before Sophomores; and Sophomores before Freshmen. Student classification is based on the total number of earned hours: 0-29.99, Freshman; 30-59.99, Sophomore; 60-89.99, Junior; 90+, Senior. Students log-on to their Banner account and self-register for courses. Any request for academic exceptions (e.g., prerequisite issues, Plan of Study hold) required for enrolling in GN sections of business courses should be directed to Dr. Kim Melton, Gainesville Business Coordinator. If a student encounters non-academic problems during registration (e.g., holds for "owes money"), questions should be directed to the office that placed the hold.

Bills for tuition and fees are not mailed. Students should be sure to print their bills and pay them before the deadline; otherwise, the schedules are deleted! Payment can be made on-line, by telephone to the NGCSU Business Office using a credit card, or by mailing a check to the NGCSU Business Office.

Newly admitted students, readmitted students, and current students who did not pre-register for classes, register just before classes start--usually one day before classes start. The specific date for each semester is posted on the Academic Calendar and can be found in the Registration Guide posted on the Registrar website (both are accessible through Quick Links at the top of this page).

Course Requirements

All students pursuing a B.B.A. degree at North Georgia College & State University are expected to meet the same course requirements regardless of where NGCSU teaches the courses. Even so, there are some "special" issues that arise for students taking classes on the Gainesville campus. This is especially true for students who have not completed all freshman and sophomore level coursework. The following two sites provide information for students taking classes on the Gainesville campus.

General Curriculum Information for all B.B.A. students (including: Curriculum updates, Plans of Study, prerequisite information, and course requirements and descriptions)

Advising Information for B.B.A. students taking classes in Gainesville (including: who can take classes in Gainesville, when and where classes are taught, historical and anticipated schedules, elective information, and meeting core requirements)

Frequently Asked Questions

Prospective Students
(related to majors available, transfer credit, location, advising, registration, etc.)
Current Students
(related to course offerings, advising, communications, Plans of Study, curriculum updates, etc.)

For More Information about Business Programs at North Georgia

Degrees and Majors Curriculum and Plans of Study Faculty and Staff
Gainesville Evening Classes London Experience Business Advisory Council
Get Involved Small Business Center Mike Cottrell School of Business

Ist semester

101 - Principles and Practice of Management
Objective: The objective is to provide an understanding of basic concepts, principles and practices of management. The aim is to inculcate the ability to apply multifunctional approach to organizational objectives.
Course contents
1. Definition, functions, process, scope and significance of Management. Nature of management, Managerial roles, managerial skills and activities. Difference between management and Administration. Significance of values and ethics in Management.
2. Evolution of management, thought, approaches of management. early evolution of management. Different schools of management thought. Functions of management.
3. Planning and organization nature, objectives and significance of planning, element and steps of planning. Decision making organizing principles, Span of control. Line and staff relationship. Authority, delegation and decentralization. Effective organizing, organizational structures. Formal and informal organizations. Staffing.
4. Directing: Effective directing, supervision, motivation. Different theories of motivation-Maslow, Herzberg, Mc Clelland, Vroom, Porter and Lawler, Job satisfaction, Concepts of leadership-Theories and styles. Communication process, Channels and barriers, Effective communication.
5. Controlling and coordination-Elements of managerial control, Control systems, Management control techniques, Effective control systems, Coordination concepts, Importance, Principles and techniques of coordination, Concepts of Managerial Effectiveness.
102 - Computers Applications in Business
Objectives: The objectives to acquaint the students with the knowledge and use of computers and simple applications of computers in managerial decisions. Also to provide them an orientation about the increasing role of computers in corporate, business world.
Course contents:
1. Concepts of computers - Brief history of computers, Generations and its evolution, characteristics of computers, (Hardware, Software), Criteria for using the computers, Organizations and functions of computers, Advantages, disadvantages of computers, Main areas of computers and their applications.
2. Types of computers - Analog, Digital, Hybrid, General purpose and special purpose computers, Micro computers, mini computers, main frame computers and super computers.
3. Operating System and Office Automation: Booting concept, MS Dos, MS Windows, MS Office and Introduction to System Management, Overview of languages, Compilers, Interpreters, Assemblers, LAN, MAN, WAN, Communication channels.
4. Information technology: Fundamentals, Perspectives, Applications and scope, Introduction to Internet, Browsers, Applications and scope.
5. Computer Applications in different fields-basic information, Database Management System: Modification of data base files, commands study, Expression and Functions, Set commands, Sorting, Indexing.
103 - Business Communications
Objectives: The objective of the course is to acquaint the students with the knowledge of the communication written as well as oral required in the corporate world in its day to day functioning.
Course Contents
1. English Grammar: Proper use of verb, noun, adverb, adjectives, punctuations, para phrasing in business communication, understanding direct and indirect narration, skills of essay writing and precis writing, significance of knowledge in business communication.
2. Basic forms of communication: Communication models, communication process, barrier and bottlenecks in communication, corporate communication: Formal and informal communication networks, Grapevine, non verbal communication. Importance of communication in business world.
3. Letter writing: Principles, structure, planning, drafting, writing, re-writing, editing, different types of letters, memos in business communication, modern office techniques used in business communication.
4. Oral communication, public speaking, body language, presentation before the group, factors affecting presentation, effective listening, intervene skills, arranging and participation in group discussion, seminars and conferences.
5. Report writing: Writing skills, planning, drafting, writing, re-writing, editing, different types of business reports, structure, steps towards writing of different types of business reports, style of report writing.
104 - Financial Accounting
Objectives: To make the students understand the concept of financial accounting. To familiarize students with the mechanics of preparation and interpretation of financial statements.
1. Financial accounting: Introduction, need, objectives, concepts, conventions and assumptions, accounting principles, double entry systems, journals, ledger, purchase book, sales book, cash book, petty cash book, trial balance, income and expenditure account, posting and entries in accounts books.
2. Financial cost and management accounting: A distinction, preparation of financial statements, trading and profit and loss accounts, balance sheet, rectification of error, reconciliation of bank accounts.
3. Accounting for depreciation: Significance and methods inventory valuation methods and choice of methods, different types of reserves.
4. Accounting for partnership firm-introduction, admission of a new partner, death and retirement of partner, dissolution of partnership firm.
5. Analysis of financial statement: Nature and limitations, techniques of analysis and interpretation of financial statements, radio analysis.
105 - Business Economics
Objectives: The objective is to provide the knowledge of economic theories and their application for managerial decisions.
Course contents
1. Definition, nature and scope of business economics, wealth definition, security definition, growth definition, production possibility curve, circular flow of economic theory to a firm's level business problems.
2. Demand analysis and forecasting: meaning of demand, determinants of demand, assumptions of law of demand, exceptions to law of demand, reasons for change in demand, elasticity of demand, demand forecasting, law of supply, elasticity of supply.
3. Cost and Production Analysis: Different concept of cost, production function, cost-output relationship, law of variable proportion and determining the level of production cost, law of increasing returns, law of decreasing returns.
4. Pricing under different market conditions: Nature of markets, pricing under perfect, monopoly and monopolistic market conditions, pricing in actual practice, cost plus pricing, transfer pricing.
5. Profit management and appropriation: Economic versus accounting profit, concept of true profit, factors in profit measurement, appropriation of profit policy, capitalization of profit, business cycle: causes and affect of inflation and recession, measures of economic stabilization.


IInd Semester

201 - Business Mathematics
The objective of the course is to provide basic knowledge of the concept of mathematics and some of the mathematical techniques having their application in the field of business.
Course contents
(i) Arithmetic progression ; General Term of A.P. Business Application of A.P., Business of A.P. Geometric Progression: General term of G.P., Geometric Mean, Summation of G.P., Business Application of G.P.
(ii) Quadratic Equation: Methods of solving Quadratic Equations, Roots of Quadratic Equation, simultaneous Equations with Two or Three Unknowns. Binomial Theorem; General Term and Greatest term in the Expression (x+y)", Binomial Coefficient.
(iii) Logarithms: Definition and Properties of Logarithms, Common Logarithms, Business Application of Logarithms, Functions: Algebraic, Logarithmic and Exponential Functions their Graphs Limit and Continuity.
(iv) differentiation; Derivatives of Algebraic, Logarithmic and Exponential Functions, Minima and maxima, Business Applications of Differentiation Integral Calculus: Methods of Integration, Limited integration, Business Application of Integrated calculus.
(v) Determinants and Matrix; Definition and Types of Matrices, Transpose of matrix, Matrix Addition and sbstraction, Multiplication of two Matrices, Matrix Inverse, Matrix applications in Business, Simultaneous Equations Solution By Matrix method.
(vi) Linear Programming: Forming Linear Programme, Solution of L.P. Using Graphic and Simplex Method, Economic analysis of L.P. assignment and transportation, elementary game Theory.
Suggested Readings
(i) Grawoing Dennis Decision Mathematics
(ii) Sancheti D.C.Kapoor VR Business Mathematics
(iii)Prasad Gorakh Integral Calculus
(iv)Zmirudeen, Khanna, Bhambri Business Mathematics
(v)Dramper and Klingman Mathematical Analysis Business and Economic Application
202-Human Resources Management
The objective is to develop an understanding of the Management of Human Resource with reference to various aspects of Personnel Management and Industrial Relations.
Course Contents
(i) Human Resource Management: An Introduction, Personnel Functions and Organizational Goals, Personnel Management: Definition, Objectives, Significance, Qualities of Personnel Managers, Human Resource Planning,: Meaning and nature of Human Resource Planning, Theory and Practice.
(ii) Recruitment, Selection and Placement, Induction Training, Development and Growth, work Study: Job Design and Appraisal, Job Description, Job Analysis and Evaluation, Job enrichment, Performance Monitoring and Appraisal Methods, Motivation and Productivity.
(iii) Wage and salary Administration: Wage policy, Concept and Remuneration, Factors affecting Wages and Wage Fixing Machinery.
(iv) Industrial relations: concept and significance of Industrial Relations, Trade Unions, Concept, Objectives and functions of Trade Unions.
(v) Collective Bargaining, Dispute Resolution and Grievance settlement, Employee Discipline Regulatory Mechanism, Suspension, Dismissal, Retrenchment, Industrial Conflicts and resolutions, Role of Trade Unions in Collective Bargaining.
Suggested Readings
(1) Flippo, EB -Principles of Personnel Management
(2) Yoder Dale -Personnel Management and Industrial Relations
(3) Strauses, Gand -Personnel The Human and Problems in Mgt.& Sayles LR
(4) Singh, Chhabra -Personnel Management and Industrial Relations & Taneja
(5) Aswathappa, A -Human Resource and Personnel Management
(6) Subba Rao - 12 more books
203- Business Environment
Objective :
The objective is to educate the students on the role of business in modern society. Emphasis is placed on the significant relationship, which exists between business and the social, legal, political, economic, financial and fiscal environment in India. Also to analyze the competitive business environment.
Course Contents
(i) Business Environment and Society Concept, Nature and Significance of Business environment, Social responsibility of Business, Business ethics, Business and Culture, Technological Development and Social Changes.
(ii) Business and Economy : Economic System, Capitalism, Socialism, Mixed Economy, Features of Indian Economy, Public sector, Private sector, Small scale industries : Concept, significance, Issues and Priorities. Role of Public sector in Indian Economy and its problems.
(iii) Business and Government : Role of Government in Economic Planning in India, Introduction to Industrial Policy Resolution 1948, Industrial Policy Resolution, 1956, New Industrial Policy, Privatization, Liberalization and Globalization and their Implications on Indian Economy.
(iv) Business and Law: Provisions under Companies Act, 1956 relating to setting up of a Company, provisions Under the MRTP Act relating to Restrictive trade Practices and Unfair trade Practices, Silent Features of the Consumer Protection Act relating to Consumer protection in India.
(v) International Business Environment - an overview International Economic Groupings: GATT, W.T.O., UNCTAD, World Bank, IMF, European Union.
Suggested Readings
(1) Cherunilam Francis - Business Environment
(2) Ghose A N - Indian Economy-Its nature and Problems
(3) Agarwal A N - Emerging Dimensions of Indian Management
(4) Datta R & Sundharan KPM -Indian Economy
(5) Adhikari M - economic Environment of Business
204- Quantitative Analysis
The objective is to provide basic knowledge of the concept of quantitative techniques having their application in the field of Business.
Course Contents
(i) Introduction, Importance Uses of Statistics and quantitative techniques, Methods of Presenting Statistical Information's and Collection of Data, Frequency Distribution, Measures of Central Tendency, Mean, Mode, Median, Measures of Dispersion. Range, Qua Deviation, Mean deviation, Standard Deviation and Variance : Measures of variation and Skewness.
(ii) Probability Theory : Definition of Probability, Events, Counting rules and Computation of Probabilities, Addition, Multiplication rules, Conditional Probability, Rules of Bays and Permutation and Combination, Probability Distribution: Introduction, Binomial Model, the Poisson Model and Normal Distribution.
(iii) Sampling and Sampling techniques, Forecasting: Meaning, Nature and techniques, Qualitative Techniques, Curve Fitting and method of Least Squares.
(iv) Correlation and regression : Nature and significance of Correlation, Types of Correlation. Methods of Studying Correlatin, graphic method. Non Graphic Method, Karl Peassin's Rank and Concurrent Deviation Methods, regression: Nature and uses of Regression Analysis, Regression Equation (Two Variables Only).
(v) Time Series: Nature, Components, Models of Time series, Measure of Trends, Graphic Methods, Methods of Moving Average, Methods of Least Square, Secular trends, Cyclical, seasonal and Irregular Fluctuations.
Suggested Readings
1. N.D.Vohra - Quntitative Techniques in Managerial Decisions
2. Levin, RI & Runin David S - Statistics for Management
3. Stephen KC - Applied Business Statistics
4. Emory and Cooper - Business Research Method
5. S.P.Gupta and M.P.Gupta - Business Statistics
205 - Business Finance
The objective is to provide conceptual knowledge of the tools of financial and analysis and management and various long term and short term sources of finance. It also aims at helping them to develop skills for making financial decisions in practical business situations.
Course Contents
(i) Business finance-conceptual foundation, Finance Functions in Business, Corporate Finance. Nature and Scope of Financial Management, Objectives of Financial Management, role of Financial Management and Financial Manager in Business Organizations, Forms of Business Organizations, regulatory Framework: Brief Introduction of companies Act, Partnership Act, Securities and Exchange Board of India Regulations.
(ii) Cost of capital : Meaning and Importance of Cost of capital, Measurement of Cost of Debt. Preference Share Capital, Equity shares and Retained Earnings, Overall Cost of Capital of the Firm, Capital Rationing.
(iii) Cost of Debt. Cost of Preference shares. Debentures, Convertible Debentures, Relative Merits and Limitations. Financial Securities : Characteristics of Different Securities, Meaning of Capitalization, Over and Under Capitalization-Their Causes and Remedies. Capitalization and Capital Structure: Meaning of Capital Structure. Operating Leverage, Financial leverage, Capital Structure Planning, Assessment of Debt Capacity, Guidelines for Capital Structure Planning.
(iv) Short Term Financial Requirement : Working Capital- Its need and Importance, Factors Affecting Working Capital requirements, Working Capital Financing Policy, Sources of Finance.
(v) Dividend Policy and Retained Earnings : Dividend- Payout Ratio, Managerial Considerations in determining Dividend Payout, Factors Affecting Dividend Policy, Dividend Stability, Dividend policy and share Valuation Traditional Position, Walter Model, M-M Position.
Suggested Readings
1. Khan, M Y - Financial Management
2. Prasana Chandra - Financial Management
3. Pandey, I M - Financial Management
4. Kuchal, S L - Financial Management and Corporate Finance
5. Van Horne - Financial Management


IIIrd Sem.

301-International Business
The objective is to impart knowledge and shill of analysis of operational processes of business between two or more nations.
Course Contents
(i) All Overview of International Business, International Business Approaches, Global Marketing Theory of Competitive Advantages, neo-Classical, Modern Approach to international Business, Problems of Trade and Aid of Developing Countries.
(ii) International Business decision: Mode of Entry, Marketing Mix, Factors Affecting Decision For International Business, Role of International Institutions Like GATT, WTO, ECM, IMF, IBRD, IDA, IFC, UNCTAD, In International Business, Recent Trends in World trade, Multi National Corporations and the Trade.
(iii) Recent Trends in India's Foreign Trade, Export and import Policy, Trade Policy Balance of Payment, Custom and Tariff Rationalization, Identifying Foreign Markets and Overseas markets, International Marketing Mix, Product Development, Transfer Logistics and Distribution Channels, Role of Documentation in International trade, Export Pricing, Methods of International Payments.
(iv) international Capital Movement, Risk in International Operations, International Investment, Financing of Foreign trade, Factor Mobility and Direct Foreign Investment. Export Finance, Pre and post shipment credit, Introduction to FEMA, Insurance, Role of ECGC and export Promotion Council, Eurocurrency Market.
(v) Regional Economic Groupings, Major Trading Blocks, Globalization with social responsibility, Introduction to International Monetary and Financial System.
Suggested Readings
(1) Ramu S Shiva - International Business-Governance structure
(2) John.F - International Business strategy and Administration
(3) Lal Sanjay - Multinationals, Technology and Exports.
(4) Robinson D Richard - International Business Management
(5) P.T. Ellishorth - International Economics
(6) Varshney and Bhattacharya - International Marketing Management
302-Organization Behaviour
The objective is to develop and understanding of an individual personality motivational as well their impact on organization, It also aims to develop skills in team building, leadership, managerial effectiveness and conflict resolutions.
Course Contents
(i) Organization and its Analysis, Nature of Organization, Scope and significance of Organization Behaviour, Relevance O.B. in To-days Business Environment.
(ii) Individual Dimensions of Organizational Behaviour: Nature of Human Behaviour Perception, Learning and Behaviour Modification. Personality, attitudes, Motivation, Socio-cultural Factors and Behaviour Dynamics of Groups.
(iii) Interactive Dimension of Organizational Behaviour: International Behaviour, Group Dynamics and Behaviour, Power, Authority, and Politics, Leadership, Communication, Organizational conflicts, Organizational Climate.
(iv) Structural Dimensions of Organizational Behaviour: Organization Theory. Determinates of Organization Structure, Designing of organization Structure, Forms of Organization structure, Bureaucratic Organization.
(v) Organizational Effectiveness and change: Organizational effectiveness, Organizational change, and Development . Major Forces of change, Types of change, Reaction to Change, Developing Support for change.
Suggested Readings
(1) Korman, Abhrahim K - Organizational Behaviour
(2) Singh and Chhabra - Organization Theory and Behaviour
(3) Khanka S S - Organizational Behaviour
(4) Maslow A H - Motivation and Personality
(5) Stephen p Robbins - Organizational Behaviour
303- Business Laws
The objective is to provide knowledge about important business laws relevant to Business and Corporate World.
Course Contents
(i)Meaning and Importance of Business Laws, Laws and Business managers, Government and Business Relationship in India.
(ii) Indian Contact Act 1872 : Proposal, Acceptance, Promise, Consideration Capacity to Contact, Performance of Contracts, Discharge of Contracts, Breach of Contracts, Remedies Against Breach of Contract, Indemnity and Guarantee, Bailment and Pledge, Contract of Agency.
(iii) The sale of Goods Act, 1930: Contact of Sale, Essential of Contract of sale, Sales agreement and Agreement to sale, Conditions and Warranties, Passing of Property in Goods, Transfer of Title by Non - Owners, Performance of Contract of sale, Duties and rights of Parties, Breach of Contract of sale, Auction sale.
(iv) Indian Partnership Act, 1932: Definition of partnership, Partner, Firm, Kinds of Partnership, Duties and Rights of partners, Dissolution of a firm, Minor as a partner.
(v) Negotiable Instrument Act, 1881: Definition and Essential features of Negotiable Instruments, Types of Instruments and Endorsement. Parties to Negotiable Instrument.
(vi) Consumer Protection Act- Provisions related to Consumer Production And Redressel of Consumer Grievances.
Suggested Readings
(1) Kuchal MC - Mercantile Law
(2) Kapoor ND - Mercantile Law
(3) Shukla MC - A Manual of Mercantile Law
(4) Jain JD - Indian Contract Act
(5) Singh Avatar - Mercantile Law
304-Accounting for Management
The objective is to provide basic knowledge of the science of Accounting, interpretation of financial statements and to develop an Understanding of Accounting Tools, Techniques and information and their Uses in Managerial Decision Making.
Course Contents
(i) Introduction to Management accounting : Nature, scope, Significance, and functions of accounting, Management Accounting VS Financial Accounting Management accounting VS Cost Accounting,
(ii) Break-even Analysis : The Break -Even Point, on the P/V Graph, The Break Even Point Formula and Uses of Break Analysis. Cost-Volume- profit Relationship : The relationship of costs and Profits with Volume, Uses and Limitations.
(iii) Cost Analysis for Decision making: Decision facing Management, The Role of Costs. Relevant Cost, Contribution Approach, Relevance and Cost Behaviour, short Term and Long term Indications, Opportunity Cost. Decision Involving Alternative Choices: Nature of Managerial decision Making, Concept of Differential Costs, Decision to make or Buy, Decision to Accept a Special order, Decision to Continue or Drop a Product Line.
(iv) Budgeting and Budgetary Control : Budgeting as a Tool, Uses and organization of the Budgeting, Limiting Budget factors, The Budgeting Process, step in Budget Preparation, Types of Budgets.
(v) Standard Costing and varlance analysis : Standard Costing VS Historical Costing, Types of Standards, Concept of Variance Analysis, Computation of Material, Labour Variance.
Suggested Readings
(1) Anthony, RN and Welsh, GA - Fundamentals of Management Accounting
(2) Khan and Jain - Management Accounting
(3) Horngren, CT - Cost Accounting
(4) Gupta, RL - Advanced Accountaney
(5) shukla and Grewal - Advanced Accounts
305- Marketing Management
The objective is to develop an understanding of the basic concepts of Marketing, its functions and its relevance for Managers.
Course Contents
(i) definition, Nature, Scope and Importance of Mardeting, Modern marketing Concepts, Marketing Mix and Marketing Environment. Meaning and Dimensions of Market, Market segmentation. Role of Marketing in Economic development and Its applicability in Indian conditions.
(ii) Consumer Behaviour ; Meaning and Its Importance, consumer Buying Behaviour, Determinants of Consumer Behaviour, Product: Meaning, Role, Product Planning and process, Product Life Cycle, Product- Market Integration, Product- positioning, Branding, Packaging.
(iii) Pricing Advertising and Channels of Distribution : Pricing-Meaning, Role, Theory and Practice of Pricing Management. Advertising - Meaning, Role, Profile of advertising in India, Management of advertising, Channel of Distribution Meaning, Role, Classification, Factors Governing Choice of Channels and Intermediaries.
(iv) Physical Distribution, Market Organization, Physical Distribution, Meaning, Objective, Organization, Role and Relevance of Physical Distribution, Physical distribution Management, Marketing Organization: Organization for Marketing Evaluation of Marketing Organization, Principle of Organization Design, Organizational problems.
(v) An Overview of Global Marketing , Rural Marketing, Services Marketing, Marketing Challenges in 21st Century.
Suggested Readings
(1) Kotler, Philip - Marketing Management : Analysis Planning and Caontrol
(2) Stanton WJ - Fundamentals of Marketing
(3) Cunduff Still - Fundamentals ofMarketing & Goiani Cundiff
(4) Rusenberg L J - Marketing
(5) Ramasami & Nama Kumari - Marketing Management


Sem.IV Paper

401-Company Law
The Object is to impart Knowledge of the Indian Companies act to the students so that it is easy for them to understand the functioning of the Corporate World.
Course Contents
(i) Introduction: Evolution of Indian Companies Act, 1956, Meaning and characteristics of Company, Definition of a Company Under the Companies Act, 1956, Types of Companies Difference between a Company and Other associations of Persons, Promotion of a Company: Availability of Name, Duties and Liabilities of Promoters.
(ii) Formation of a Company : Incorporation, Documents To Be Filed with Registrar, Memorandum of Association, articles of Association, Preparation and filling of Memorandum and Articles of Association. alteration of Memorandum of Association and Articles of Associations Procedure for Conversion of Private Company in to Public Company in to Public Company and Voce Versa. Doctrine of Indoor Management, Doctrine of Ultra Vires.
(iii) Share capital and debentures: Types of Shares and debentures, Issue of shares and debentures, Prospectus, Transfer and transmission of shares and debentures.
(iv) Company Administration: Directors, Managing Directors, Appointment, Qualification and Disqualification of Directors Different Type of Directors, Appointment, Re-appointment, retirement, Resignation, removal of Directors Powers and the Duties of the directors Different Types of Meeting: annual General Meeting, Extra Ordinary General Meeting, Procedure for holding General Meetings.
(v) Winding up of Companies : types of winding Up, Circumstances under which The Company Can Be wind Up By the Court, appointment of Official Liquidator, rights and Duties of Official Liquidator, Role of Contributories in Company Liquidation.

402- Entrepreneurship and small Business
The objective is to provide adequate knowledge to the students for setting up of small scale business Organization and Industry.
Course Contents
(i) Definition of Entrepreneurship, Characteristics of Entrepreneur, Concept of Entrepreneurship-Conceptual model. views of schumpeter, walker And Drucker, Entrepreneurship Culture, Traits of a true Entrepreneur, difference between Entrepreneur and Manager, entrepreneurial Motivation-Motivation Factors. Motivation Theory.
(ii) Definition of Small Business, The Benefits and Opportunities of small Business Ownership, Ownership Structure and Organizational Frame work, Sole Proprietorship. Partnership, Corporations, Advantages and Disadvantages, Evaluation the existing Business, The Potential Drawbacks of Entrepreneurship, forms of Ownership.
(iii) Problems Related to Financial Management, Operational Management and Marketing Management in Small Scale Enterprises.
(iv) Role of Government And Financial Institution, IFCI, ICICI, IDBI, EXIM Bank, UTI, LIC, GIC, SIDBI, NSSIC, SFCs, Commercial Bank in Entrepreneurial Development, Different Governmental Agencies Providing Guidance, Assistance to Small Scale Industries, General Problems of Small Scale Industries in India.
403-Production Management
The objective of the course is to give first hand information and knowledge to the students to understand the basics of the production areas and it management.
Course Contents
(i) Nature and Scope of Production management, Production Analysis and planning, Production Functions, Responsibilities of the Production Manager, Plant Location and layout, factors To be Taken care for Plant Location.
(ii) Production Planning And control, Procedure, Objectives And Importance of Production Planning And Production Control, Manufacturing systems, Materials Management-its scope And Importance, Purchasing Functions and Procedures, Store Keeping,
(iii) Inventory Control, Relevant Costs, Economic Lot Size, Inventory Analysis, Sales Forecasting Techniques.
(iv) Productivity-Concept And factors on Which Productivity depends, Measurement of Productivity, Input Output Analysis and Productivity, Product Development and Designing, stages of New Product Development, Standardization, Simplification and specialization, Automation.
(v) Development of efficiency Work Method, Method, Material Flow Process Chart, Manflow Process Chart, Principles of Motion Economy, Comparison of Alternative Work Methods, Safety and health considerations, Maintenance of Production Facilities, Quality Control and Inspection. Sampling Inspection, Quality Control Charts, Attributes and Variables Charts.
404-Marketing of Services
The Objective of the Course is to familiarize the Students with Concepts, Theories and techniques in the field of Services Marketing.
Course Contents
(i) The Nature of Services Marketing-Introduction, Definition and Characteristics of Services, Classification of Services, Evolution of Services marketing, Importance of Services Marking in Indian Economy. The Services Marketing Mix-Importance of 7 Ps in Services Marketing.
(ii) The Services Marketing- The People Component, Services and the Importance of the People Component, Using People to Differentiate Services, Internal Marketing, Employee Motivation and Implication for Service Delivery.
(iii) Market Segmentation, Selection Of Market And Positioning Of Services, Quantity and Quality Of Services, Determinants Of Quality and Quantity.
(iv) Application of the Components of Marketing of services in Financial services With special reference to Banking, Mutual Fund, Portfolio Management Services, Hospitals, Consultancy Services, Education and Training Services.
(v) Application of the Components of Marketing of Services in Marketing of Tourism, Travel and transport Services.

405-Consumer Behviour
The objective is to make students aware about the behaviour of the consumer which is an important component in Marketing.
Course Contents
(i) Introduction-Nature and Scope of Consumer Behaviour, importance of Study of Consumer Behaviour, Types of Buying Behaviour, Needs and Buyer Motivation, Personality Self Concept and Consumer Behaviour, Consumer Perception, Consumer Attitudes, Consumer as a Learner.
(ii) Consumer Psychographics, Psychographics VS Demographics, Group Dynamics and Consumer Reference Group, Family as Consuming Unit, social Factors-Social and Cultural Environment of Consumer-Economic, Demographic, Cultural, Sub-Cultural and Cross Cultural Influence, Social Class and social Stratification.
(iii) Consumer Decision Process, Pre and Post Purchase behaviour, Purchase Process, Rationality in Buying, Models of Consumer Decision Making.
(iv) Models of Buying Behaviour-Nicosia, Howardsheth, Engel, Blackwell Kollat Model, Organization Buying Behaviour.
(v) Consumer Satisfaction-Need and Importance, Mechanism of Consumer Satisfaction and Dis-satisfaction, Repeated Buying, Brand and shifting Loyalty, Opinion Leadership, Complaint Behaviour.



501-Businesss Policy and Strategy
The objective is to develop an understanding of the concept of corporate strategy-formulation, implementation and its evaluation.
Course Contents
(i) Introduction to Business Policy and Strategic Management, Nature, Meaning and Scope, Importance Business Policy and Strategic Management, Corporate strategy, Business Strategy, Functional strategy.
(ii) Corporate Planning, Concept of Planning, Planning Process, Types of Planning, Strategic Planning, Strategic Decision Making, Mission, Objectives and Goals.
(iii) Major Strategic Options- stability Strategy, Growth or Expansion Strategy, Diversification Strategy, Retrenchment Strategy and Its Variations, Combination strategy, Turnaround Strategy, External Growth Strategy, Factors Influencing Choice of Strategy.
(iv) Implementation of Strategy-Strategy and Organizational Structure, Different types of Organizational Structure, Organizational Resource Allocation, Developing Functional Strategies.
(v) Strategy Evaluation and Strategic Controls, An Overview of Strategic Evaluation and Control, Strategic Control.
502-Marketing Research
The objective is to teach the students basic techniques of the Marketing Research which is useful for promotion of Marketing.
Course Contents
(i) market Research- Introduction, Definition, Importance, scope and Limitations of Market Research, Objectives, Types of Research planning and Designing Research.
(ii) secondary and Primary Data Collection- Introduction to Secondary Data Source and their Types, Methods of Data Collection, Data Preparation-Validation, Editing, Coding Tabulation and Cross Tabulation of Data, Data Analysis and Interpretation, Hypothesis Testing, Univariate and Bivariate Data Analysis, Multivariate Data Analysis.
(iii) Sampling and Questionnaire Design and Construction-Introduction to Sampling, Sampling Process, Sampling Designs, Sample Size, Application of Sampling, Steps involved in Questionnaire Construction, Questionnaire Designs, Attitude Measurement, Types of Scales for Attitude Measurement.
(iv) Application of Marketing Research, Product Research, Utility of Market Research to Brand Positioning and Market Segmentation Analysis, Distribution Research, Advertising and sales Promotion Research, Sales Control Research, Financial Research and Strategic Planning.
(v) Presentation and Follow-Through-Role of the Report, Types of Reports, Contents of the reports, Personal Presentation of the Report, Follow-through.
503-Project Presentation and Seminar
The objective of Seminars is to help the students in developing their writing as well as oral communication skills, especially to learn and understand as to what to present and how to present when there is occasion for presentation before the group. Each student is expected to present a seminar (as elaborated in the Ordinance) on a topic approved by the Tutor In-charge of the Seminars. Atleast one Seminar for each student is compulsory during the Semester.
Each student is required to undertake a short project relating to the issues concerning trade, commerce, industry, corporate governance and corporate affairs as the case may be. The topic of the project shall be allotted by the designated teacher under whose guidance the project shall be completed, during fourth semester so that the students get enough time during summer vacation and the fifth semester to get the project completed. On completion of the project the project report shall be submitted by the student to the Department/Affiliated Institution and each student shall present a seminar on his/her project. The project report shall be evaluated by the internal expert appointed by the head of the Department/Director of the Institute alongwith the Seminar.
Further, each student will be required to present a Seminar, on a project assigned to him/her by a teacher in-charge of seminar in fifth semester in terms of the requirement of Paper No. 503 mentioned above, lasting approximately for one hour as 5(five) minutes for opening by Chairperson, 30(Thirty) Minutes for presentation of Seminar, 20(Twenty) minutes for discussions(Questions put by the students and staff) and 5(five) minutes for summing up of proceeding by the Chairperson. The marks will be awarded on predetermined criteria (Illustrated at Annexure-1.
A-Marketing Management Group
504-M-1 Customer Relations Management
Course Contents
(i) Conceptual Frame Work of Customer Relationship and Its Management. Evolution Customer Relationship Marketing, Types of CRM-Win Back, Prospecting, Loyalty, Cross Sell And Up Sell, Significance and Importance of CRM In Modern Business Environment.
(ii) Introduction CRM-Planning, Strategy for CRM, Process Of Segmentation, Choice Of Technology, Choice Of Organizational Structure For CRM, Understanding Market Intelligent Enterprises.
(iii) Implementation Of CRM: Business Oriented Solutions, Project Management, Channel Management , CRM In Services, CRM In Financial Services, Use of E-Commerce In CRM,CRM and Data Mining, Information Required for Effective CRM.
(iv) Concept of Loyalty In CRM: Definition Of Loyalty, Customer Loyalty And Customer Dependency, Process Of Developing Customer Loyalty.
(v) Status Of CRM In India
504-M-2-Marketing Communication And Advertising
Course Contents
(i) Communication Process- Nature of Communication Process and its Different Elements, Obstacles in Communication Process, Role of Communication Process, Role of Communication Process in Perception, Learning in and Attitude change Communication Process in Marketing-Importance and Applications of Communication Process in Marketing, Different Elements of Promotional Mix and Communication Process Relevant to them, Communication Process in Corporate Image Building, Advertising and Consumer Psychology.
(ii) Advertising-Definition, Objectives, Functions, Classifications of Advertising, Advertising As a Tool of Communication, Social and Economic aspects of Advertising, Advertising Department and Agencies.
(iii) Setting advertising Objectives, DAGMAR Approach, Continuous Advertising Planning Programme, Message And Copy, Message and Copy, Message Strategy and Message Design, Elements Of Advertisement, Copy Developing Effective Advertising Copy, Creativity and Visualization in Advertising,
(iv) Media Planning : Role Of Media in Advertising, Comparative Study of Different Advertising Media, Media Choice, Allocation Of Budget For Advertising, Approaches and Procedures for Determining the Size of the Budget.
(v) Social And Economic Aspects of Advertising, Productivity of Advertising, Its Contribution to Economic Development and standard of Living, Ethics and Advertising,
504-M-3-Sales and Distribution Management
Course Contents
(i) Basic Concepts- Selling Functions, Type of selling and Emerging Dimensions, Direct Selling, Institutional Selling, Tele Marketing, Sampling, Follow the customer and other Concepts.
(ii) Theories of Selling - Canned approach, AIDA Mode, Right Set of Circumstances Theory, Buying Formula Theories, Behavioural Equation Theory.
(iii) Process of Effecting Selling-Prospecting, Pre approach Presentation and Demonstration, Handling Objections, Closing the sale, Post sale Activities Quality of Successful Sales Person.
(iv) Sales management-Importance, Scope and Functions of sales management. Organization for Sales, Sales planning-Market Potential Analysis, Sales Forecasting, Fixing sales Objectives, Territory Allocation, Sales Quota. Participative Sales Planning and Behavioural Considerations.
(v) Sales Force Management-Sales Force Planning, Recruitment and Selection, Training and Development, Placement of sales Personnel, Compensation and Incentive to Sale Persons, Motivation and leadership for Sales, Evaluation of Sales Performance.
B-Human Resources Management Group
505-H-I-Industrial Relations
Course Contents
(i) Meaning, Scope and Importance of Industrial relations; Major Participants in Industrial Relations; Role of State; Characteristics of Industrial Relations System in India.
(ii) Trade Union Movement in India-Growth, Problems, Recent Trends and Future of Trade Unionism in India.
(iii) Trade Unions in India- Concept, Objectives, Structure and Functions. Trade Unions Act,1926, Major Problems and Issues, Employers Organizations in India.
(iv) Workers Participation in Management- Meaning and Objectives of WPM and Factors Influencing the WPM. Workers Participation in Management in India- An Overview.
(v) Industrial Disputes- Nature and Causes, Machinery Provided for Investigation, Prevention and Settlement of Industrial Disputes. Industrial Disputes Act, 1947. Review and Appraisal.
505-H-H-Training and Development
Course Contents
(i) Importance of Training, Education, Training-Employment-Development Cycle, Systems Approach to Training.
(ii) Psychology of Learning and Learned Motivation, Assessment of Training Needs,
(iii) Setting of Training Objectives, Training Methods and Aids, Design of Training Programmes, Training and Trainers.
(iv) Training for Special Groups, Executive Development Programmes, career Planning.
(v) Evaluation of Training, Training and Organization.
505-H-3-Wage and Salary Administration
Course Contents
(i) Meaning of the Wages, Minimum Wage, Need Based Minimum Wage, fair Wage, Living Wage, Living Wage, Money wage, Take Home Pay, Theories of Wage Determination. Difference Between Wage And Pay.
(ii) Meaning of Wage And Salary Administration, Objectives, Principles, Factors Influencing Wage and salary, Structure and Administration, Wage Levels, Job Evaluation, Wage Differentials.
(iii) System of Wage Payments-Time System, Piece System, Incentive System, Balance or Debt System, Wage Structure -Basic Wage, Dearness Allowance, Overtime, Concept of Bonus, profit Sharing, Fringe Benefits, executive Compensation.
(iv) Cost of Living And Dearness Allowance, Consumer Price Index Number, Machinery for Wage Fixation-Tribunals, Wage Board, Bipartite Negotiations. Wage Policy in India.
(v) Wage Legislation-Introduction And Basic Knowledge of The Payment of Wages Act, 1936 The Minimum Wages Act, 1948 The Payment of Bonus Act, 1965.
C-Financial Management Group
506-F-1-Banking and Insurance
Course Contents
(i) Banks and Banking System- Evolution Of Banking System, Definition of Banking, Types of Banks, Functions of Different Types of Banks, Central Banking, Functions of Central Bank, Reserve Bank of India, Introduction To Indian Finance System and An Overview of Indian Banking System.
(ii) Financial Institutions and Financial Instruments; Bept Market, Equity Market, Financial Services, Depository Institutions, Non-Depository Institutions, Money Market Instruments, International Financial Instruments.
(iii) Corporate Banking, Retail Banking, Investment Banking, Venture Capital.
(iv) Insurance: Definition, Nature, Evolution, Role And Importance of Insurance, Insurance Contract, Life Insurance Contract, Annuities, Selection of Risk, Calculation Of Premium.
(v) Reserves Investment Of Funds, Surrender Value, Progress Of Life Insurance, Business In India, Tax Benefit and Insurance, Rural Insurance in India.
506-F-2-Working Capital Management
Course Contents
(i) working Capital-Nature, Components, Types, Functions, Determinants and Significance, Factors Affecting Composition of Working Capital.
(ii) Working Capital Policies: Estimation of Firm's Working Capital Needs, Operating Cycle Approach, Working Capital Ratios, Behaviours of Current Assets And Pattern of Financing, Quick Sources of Finance, Commercial Papers, Factoring, Bank Credit.
(iii) Management of Cash, Motives for Holding Cash, Significance Cash Planning and Budgeting, Management of Cash Collection, Disbursement of Cash, Cash Management Models.
(iv) Management of Marketable Securities, Purpose of Holding Securities Determinants.
(v) Receivables Management-Nature Significance, Credit Standards, Evaluating the Credit Worthiness of a Customer.
506-F-3-Financial Institutions And Markets
Course Contents
(i) Financial System-Introduction, Components, Structure, Features of Indian Financial System, Deficiencies and Recent Developments.
(ii) Financial Markets-Concept, Nature, Features, Functions, Structure Types, Role of Financial markets in Economics Development.
(iii) Major Indian Financial Institutions- IDBI, IFCI, ICICI, IRCI, SGC's -Management, Working, Operations and Performance and Recent Developments.
(iv) Investment Bankers-UTI,LIC,GIC and Mutual Funds and Their Role, Investment Policy, performance and Recent developments.
(v) Non-Banking financial Institutions-Objectives, Functioning , Regulations and Recent Developments.



601- Management Information System
The objective is to provide the student the knowledge about the use of computer for various business applications.
Course Contents
(i) Definition of Information Systems; Management levels as a Framework for Information systems; Information System Planning Strategies and Methods; Business Systems Planning (BSP), Critical Success Factors (CSF), Ends/Means (E/M) Analysis.
(ii) Systems Concepts; System Concepts in Business; Information System as a system.
(iii) Definition of Management Information System-Its Elements, Objectives, Structure; Making MIS Efficient and Effective, Limitations of MIS.
(iv) System Development Life Cycle : Problem Definition, Feasibility Study, Systems Analysis, System Design, Implementation and Maintenance.
(v) Overview of (i) computer Hardware, (ii) Computer Software (iii) file and Database Management Systems (iv) Computer Communications(v) Internet and Intranet. Actual Use And Practical of Application of Various Programmes In Computer Lab.
Suggested Readings
(1) Alson & Davis - Management information systems
(2) Harry M - Information and management systems
(3) Scot, George M - Principles of MIS
(4) Manedick and Ross - Information System for Modern Management
(5) Kanter - Management Information and Control System
(6) Bocchino William A - MIS Tools and Design
602-Project Management
Course Contents
(i) Project Management- Nature, Scope, Process Elements, Significance And Emergence of Projects, Project Planning, Developing Project Models through Simulation, Benefits of Project Management.
(ii) Location of Project Site, Working Conditions Development, Plans and Policies of the Government and the Local Bodies, Elements and Factors Affection Locational Decisions, Analysis of Infrastructure Labour, Raw Material, Transport and Other Factors.
(iii) Capital Expenditure, Importance and Difficulties, Market Demand and Situational Analysis, Technical Analysis, Financial Analysis.
(iv) Project Implementation and Management : Project Monitoring, and Cost Control System Network Analysis Resource Scheduling Leveling Crashing of Project Cost, Risk-Firm Risk and Market Risk, Social Cost Benefit Analysis, Multiple Projects and Constriants, Network Technique for Project Management.
(v) Different Criteria For Project Appraisal, Project review and Administrative Aspects, Environmental Appraisal of Projects.
Suggested reading
(1) Bhavesh M Patel - Project Management
(2) S S Khanka - Entrepreneurship Development
(3) Prasana Chandra - Project Management
(4) PCK Rao - Project Management and Control
603 Viva-Voce
At the End of the Sixth Semester, each Student will have to face an interview wherein his or her knowledge and skill acquired during the entire course shall be examined. The Viva-Voce shall be conducted jointly by the internal expert and the external expert. Internal expert shall be appointed by the head of the Department/Director of the Affiliated Institutes and the external Expert shall be appointed by the University.
A-Marketing Management Group
604-M-1-International marketing Management
Course Contents.
(i) Introduction to International Marketing : Basic Concept and the Environment, Difference between Domestic Marketing and International Marketing, Scanning of International Marketing Environment, Scope and Size of International Marketing.
(ii) International Marketing Selection and Segmentation, entry options and Strategies, International Marketing Planning, Coordination and Control.
(Iii) International Product Policy and Planning, Product Development, Product Life Cycle.
(iv) International Pricing Policy, Pricing Objectives, Determination Pricing Policy and Pricing Strategy.
(v) International Distribution Channels, Selection and Management of Distribution Channels, International Promotion. Marketing Communication, Developing Promotional Mix for Foreign Markets
Suggested Readings
(1) Leighton - International Marketing-Text and Cases
(2) Keegan - Managing global Marketing
(3) Kriplani - International Marketing Management
(4) John Fayer - International Marketing
(5) Frakllin R Root - International Marketing
B-Human Resource Management Group
(i) Human Resources Planning : Definition, Objectives and Components of Human resource planning, manpower forecasting : necessity Problems, Approaches, Benefits of Forecasting.
(ii) Job analysis, Job Description, Job Specification: Concept, Needs and Importance. Job and Enrichment. job Satisfaction, Career Planning : Significance, Need and its Components, Career Counseling, Career Pathing.
(iii) Recruitment and selection of Human Resource, Factors Influencing, Recruitment and selection, Different Methods of recruitment and selection.
(iv) Employee development, Work, Role and Importance of employees and executives, managers, Factors Responsible for employee behaviour, different Approaches to Employee Development, Executive Development, Impact of Training on Development of Employees and Executives.
(v) Performance Appraisal : Definition, nature and its importance, Different Types of Appraisal Systems, Monitoring and review of Appraisal system.
Suggested Readings
(1) Davis A De Cenzo et - Personnel, Human Resources Management
(2) Lloyd L Byars et - Human Resource Management
(3) R.K. Malhotra Edt. - Personnel Management
605-H-2-Business Ethics
Course Contents
(i) Definition, Role significance and Importance of Business Ethics, An Overview of Business Ethics, Ethical issues in Business, Business Ethics and organizational performance.
(ii) Application of values and moral philosophies to business ethics, organizational values, shared values and business ethics.
(iii) Corporate Governance and Business social responsibility, Frame work for understanding Ethical Decision Making, Emotional Intelligent Leadership Organizational Culture and Ethical Decision Making.
(iii) Corporate Governance and Business Social Responsibility, Frame work for understanding ethical decision making, emotional intelligent leadership organizational culture and ethical decision making.
(iv) Organizational relationship culture and ethical decision making, Business ethics and Organization Performance.
(v) Business ethics in Global Economy.
suggested readings
(1) Chakraborty S K - Foundations of Managerial Work
(2) Drucker P - Managing in Turbulent Time
(3) Chakarborty S K - Management by Values
(4) Griffiths B - The Marriage of East and West
605-H-3-Social Security and Labour Welfare
Course Contents
(i) Social security- Concept and Philosophy, Abolition of Bonded and Child Labour, Government Policy for Social Security and social Insurance, ILO, Its Role, Functioning and Contributions.
(ii) Workmen's Compensation Act, 1923
(iii) Employee's State Insurance Act, 1848
(iv) Payment of Gratuity Act, 1972
(v) Minimum Wages Act.
(vi) Payment of Bonus Act
(vii) Payment of Wages Act
suggested Readings
(1) Mullick - Labour Laws
(2) Memoria, CBand Memoria,S - Industrial Labour, social security, and Industrial Peace in India
(3) sinha,GP - Industrial Relations and Labour Legislation in India.
(4) Zahiruddin - Labour Welfare laws
(5) Saharay HK - Industial and Labour Lawas of India
(6) Srivastava - Industrial Relations and Labour laws
C- Financial Management Group
606-F-1-International Financial Management
Course Contents
(i) International Financial environment, Finance Function of International Business, Multi National financial Management : an Overview , Evolution of the International Monetary and Financial system, Internal Economic issues and Dimensions, International Financial Flows, The Balance of Payments.
(ii) International Financial System : Managing Short term Assets and Liabilities, Long run Investment Decisions,
(iii) International Working Capital Management : financing foreign trade, International cash management, International Receivables and Inventory Management.
(iv) Foreign Investment decisions: Political Risk management, Foreign Exchange Market and Instruments, Foreign Exchange Risk Management, Exchange rate Determination and Forecasting, Measuring and Managing Economic Exposure
(v) International Financial regulations and strategies, Forex regulations and Control.
Suggested Readings
(1) Levi MD - International Financial
(2) Shapiro A C - Multinational Financial Management
(3) Bhalla V K - International Monetary Corporation
606-F-2-Management of Financial Services
Course Contents
(i)Introduction, features, Scope and Types of Financial Services, Institutions Providing, Financial Services, Merchant Banking: Nature, function and Organization, SEBI Guidelines relating to Merchant Bankers.
(ii) Leasing : Nature, Features, Types, Tax Legal and Accounting Aspects of leasing, Lease Structuring, Lease Agreement, funding of Lese, Hire Purchase: Financial and legal evaluation.
(iii) Bills Discounting Scheme, Meaning Mechanism, Features, Types, Legal and Financial Aspects of Factoring and forfeiting, Venture Capital Funds,
(iv) Corporate Advisory Services: capital Structure Decision, Corporate Restructuring, Project Counseling and Finance.
(v) Issue management and Under- writing, Management of Public Equity Issue, debenture Issue, Under- writing Arrangements, Portfolio Management Services, SEBI Guidelines Regarding Public Issues. credit rating Services.
Suggested Readings
(1) VA Avadhni - Investment and Securities
(2) JC Verma - Lease Financing
(3) JC Verma - Merchant Banking
(4) M Y Khan - Management of Financial Services
606-F-3-Corporate Tax Planning and tax Management
Course Contents
(i) Law relating to Income Tax, Principles Underlying certain Concepts as regards to Determination of Taxable Income, Concept and Definition of Income, Receipts which are not Income, Exemption from charge of Income Tax, Capital and revenue Gains and Expenditures.
(ii) Provision of Income tax Law relating to Various heads of Income with Special Emphasis on Profits and gains from Business and Profession, Capital gains, Income from other sources, Deductions, Techniques of calculation of Income Tax.
(iii) concept of Tax Planning, Tax planning with reference to setting up of a new Business locational aspects, nature of business, Planning for tax holiday benefits. tax planning with Reference to Specific Management Decisions, Tax planning with reference to Financial management Decisions, Tax planning and Cash Management.
(iv) tax Planning with Reference to Non- Resident Company Assessee. tax planning with reference to corporate reorganization, i.e. Amalgamation, Merger, Demerger and Slump sale.
(v) Problems of Tax Planning, Administrative, Legislative and Organizational Problems.
Suggested Readings
(1) Income Tax Law - Taxmans Publication
(2) Income Tax Low and Practice - By chandra M
(3) Yearly finance Bill
(4) Bare Act
604-M-3-Rural Marketing
Course Contents
(i) Nature, Concept and Scope of Rural Marketing, The People, the Purchasing Power, Buying Pattern, socio- Cultural, Economic and Other Environmental factors affecting Rural marketing.
(ii) Attitude and Behavior Pattern of Rural Consumers, Overview of Rural Marketing,
(iii) Marketing of consumer Durables and Non Durable Goods and services in Rural Markets with special Reference to Product planning and Media Planning.
(iv) planning of Distribution channels, Organizing Personnel selling in Rural Markets, Marketing of Agricultural Inputs with special Reference to Fertilizers, Seeds, Agricultural Implements and Tractors.
(v) Rural Marketing Behaviour in Space Variation in levels of Intersection, Variances of Distance Traveled, Type of Role of Marketing Centers, special Manifestations of Rural Marketing.
Suggested Readings
(1)Raja Gopal - Organising Rural Business policy, Planning and Management
(2) Raja Gopal - Indian Rural Marketing
(3) T P Gopalswamy - Rural Marketing-Environment, Problems and Strategies
(4) Ramachandran H and Shastri G S - Behaviour in Space-Rural Marketing in an Underdeveloped economy


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